Using Social Media for Business – Digital Tips & Resources
Posted on: September 8, 2010No comments yet
Using Social Media for Business
Digital Media Recommendations & Resources
Linked In (http://linkedin.com )
- A “must” social media site for business networking.
- Give & request recommendations for colleagues past and present.
- Review discussions to see if you can add value posting content.
- Update regularly and consider automating status with other platforms.
Facebook (http://facebook.com )
- Create a basic profile; use privacy settings carefully.
- Consider creating a page for your business.
- Like and join a range of pages to learn & experiment.
- Create an ad just to see in depth demographics of users.
- Business posts should be relevant. Ask questions. Run contests.
Twitter (http://twitter.com) (http://tweetdeck.com)
- Get your business and personal handle TODAY
- Monitor (and follow) clients, prospects, competitors, and industry information
FourSquare (http://foursquare.com)
- GPS based mobile application ideal for restaurant, hotel, retail
- Consider creating a “Special Nearby” deal for customers
- Give discounts to loyal customers and encourage tips
YouTube (http://youtube.com )
- 2nd biggest search engine after Google
- Great way to introduce yourself, your business or product and separate yourself from your competition
- Keep them brief between 1-3 minutes is ideal
General Thoughts
- You must have a marketing strategy before you jump in. These are simply new tools in your toolbox.
- Consider hiring an intern or assign social media to monitor, post content that you create.
- Develop company social media guidelines for your employees.
- Be authentic. Use photography & videos to maximize impact & differentiate yourself.
- Linking to others, and encouraging links helps increase SEO rankings.
5 Video Ideas
- Introduce yourself, your business, products and/or services.
- Ask a happy client to do a customer testimonial.
- Do a live report from a relevant conference or event.
- Take videos for a non profit you volunteer for and help promote.
- Do a How To video for something that you are known for.
Helpful Links for Twitter
After you sign up for Twitter, if you follow me and tweet a reference to us and @NAWBOPhx, we’ll follow you!
Suggested first tweet: Thank you for getting my small business (name) on Twitter @LaunchFlix !
Does all of this sound like a lot of effort? It is, but it’s a lot of fun, too, and it can bring results for your business. Remember, you can also hire a consultant or firm to do it for you! Good luck!
For more information, contact us
602-793-6156 phone
Twitter @launchflix
http://Facebook.com/launchflix
